If you’ve ever wondered about banner advertising, well, it’s been on the net since the beginning and earlier in print. If you knew or understood what is possible with banner advertising, we’re pretty confident you would probably walk away from PPC if you’re doing it. But that doesn’t mean banner advertising is only for the big boys. The reason it doesn’t cost a lot is because very often the ad rates are quite low for ad space on high traffic websites. In this article we shall be looking into 3 effective banner advertising tips that will help you better your campaign.
The copy used on banners is still based on copywriting concepts, so that means you should always include a call to action. It’s perfectly understandable when beginner marketers don’t even know what a call to action is, and then of course they won’t have one on a banner which only decreases their conversion rates. It’s imperative to say: “Click Here, or Go Here Now, or Get More Details Now,” etc. Quite often people need to be told what action to take, and it has been proven over and over that a call to action increases converion rates. Banners are a means for advertising, and that means even one sentence of banner copy must adhere to copywriting practices if you want the banners to convert well. It’s also important to test your banners, and there are methods for rotating banner ads for testing. You will use images and theme for a reason and effect, and then your copy nails it down.
Never forget to test your banner for formatting and that the link works before making it live wherever that is. You don’t want your ad to go live with broken links. Check if the link from your ad is going appropriately to the landing page. It should not be a problem for banners, but still be sure to verify your banner looks the same in the major browser applications. It’s just a little common sense and so easy to check and take care of before problems happen. If there are any delays then it could have an affect on your ad reserve space.
After you write your banner copy, be sure to go back and read it aloud to get a good feel. So just remember that an ad is not a free for all, and if it is then you can kiss any conversions goodbye. This is important because nowadays people want to see simple ads that clearly explain what the offer is about. When your designs and copy are very simple, then there is no need to find someone to outsource to and pay them well. You also do not want to decrease the load times of your banners.Including very rich graphics can often dilute the message in the copy, and that will cause your conversions to drop.
All in all, there is no way banner advertising won’t work for you if you’re constantly monitoring, tweaking and improving your campaigns. The ultimate goal is to see whether your effort is paying off when it comes to banners, which will require some testing, however, the response rate will always be excellent. Banner marketing is one of the most efficient ways to build an online business while driving targeted visitors to the sites of your prospects. If you need a top team for affordable internet marketing, check out WebRankingSEO.com – call (407) 876-5771 or view for more info regarding search engine optimization, search engine optimization services and Orlando search engine optimization.