Ask any old timer on the net, and you’ll hear about how banner ads have been around forever; and yes, they still can be highly effective. So today, we want to talk more about this and also provide you with three take-home banner advertising tips so you can include this method in your bag of marketing tricks.
Always design your ads with courtesy, and what we mean by that is do not make your ads so heavy that they impact the browser load time. There was a time when you would go through a site where the banner ad would take forever to load, which obviously affects many things such as the site’s reputation, its traffic, etc. It’s possible that some webmasters, if you do media buys, will reject your banner ad if it’s too heavy. It’s not so much about the banner size as it is the graphics in them and other considerations related to the graphics. Be sure to make your ads slow to medium speed, at most, if you want to use animation, or flash. You will probably have to experiment a little, but that’s fine and just make sure it doesn’t affect browser loading. The best approach in all you do is to base your ads on your market and what they will accept, or reject. There is nothing wrong with making simple, visually appealing ads that clearly communicate your message.
The internet media is not the same as offline media when it comes to getting the audience involved. In order to increase the click through rate from your banner ads, you must be different from the other ads. This is where you can have the best response by asking your targeted viewers to be a part of a interactive activity that is on your niche website. Your banner ads serve as a strong way to invite others to take part in such an activity, which could be a quiz, a game or anything that will bring in the interaction.If you handle this properly, the click through rate of your banner ads will greatly increase.
Remember this with banner ads: keep it simple and as simple as possible. Avoid trying to get fancy with your ads because there’s no room for it and it’s distracting. Your banner ad copy needs to be able to be read just about at a glance. Violating those principles will only produce low conversion rates – if any. Using various pictures, multiple types of colors, varying types of font’s texts/sizes will only negatively affect your banner advertising experience. You can always rotate and test banners, so make your best stuff and get it out there and test it. You won’t be saving money by cramming up multiple offers in a single banner ad, but instead you’ll lose much of it.
In conclusion, banner advertising has proven to be a very effective strategy for marketing products. Once you begin using it for advertising purposes, you will realize why it is very popular for many people. It might take time to learn it, but it will give you great result eventually. A great source for internet marketing tips is WebRankingSEO.com, visit for information on Orlando SEO, SEO Orlando and web SEO.